Marketing Mix for U.S.A car market Chery Cars China Essay - 14

Marketing Mix for U.S.A car market Chery Cars China - Essay Example Venturing into the American market requires a workable strategy that goes in line with the current needs of the customers. This means that the organisation has to conduct a thorough market research that would enable it come up with strategies of conquering the market. Lymbersky (29) noted that marketing strategy is all about defining objectives of the way an organisation intends to join a new market and satisfy the customers. Since Chery Cars China is not the first organisation to enter into the American market, it is apparent that there are different things that the organisation needs to look at to decide on the kind of products the American market needs. It would also be critical to understand what other organisations are offering so that the organisation can come up with unique products that would meet the expectations of the customers (Adekola, Abel and Serg). Besides, the customers must be convinced that Chery Cars China has high quality cars that are different from what they are used in the local market. With the American market being flooded with strong automobile companies like general motors and ford, Chery Cars China has to first carryout a market research on the quality of cars manufactured by these companies. This is indispensable in that the organisation will understand the taste of the customers before venturing into the market (Fernandez and Shengjun 2). This would call for a thorough assessment of the weaknesses of the existing companies so that the organisation can take advantage of that ad develops models that would please the customers. For instance, one of the leading strategies employed by the ford company in the US market is provision of quality cars that make its customers loyal. With the increased debate on the need to have eco-friendly cars in the contemporary world, Chery Cars China can take advantage and decide to design