Eliminating redundancy at Lion using Business Intelligence Platform Essay

Eliminating redundancy at Lion using Business Intelligence Platform - Essay Example In the report, the researcher has discussed about the Kirini, a Japanese based brewery company which has been brewing beer since its inception in 1888. Lion Nathan Ltd in Australia is wholly owned by subsidiary of Kirin after the merger. According to information obtained from its official website, Lion is a leading beverage and food company with a portfolio that includes many of Australia and New Zealand’s favourite brands. It was formed in 2009 under the name ‘Lion Nathan National Foods,’ but the name later changed to Lion when Kirin Holdings Company Limited completed its purchase of Lion Nathan and merged the business with National Foods in 2009 and it has owned this business since 2007. These companies before and after the merger belonged to the national economies of their host countries. The researcher posits to the effect that Lion employs close to 8,000 people across Australia and New Zealand and it boasts of a portfolio of market-leading, household-name bra nds in beer, spirits, wine, milk, fresh dairy foods, juice, cheese and soy beverages. The company has significantly contributed to the Australian and New Zealand economies. However, the problem emanates from the view that the merger acquisition by Kirin of Lion which is Australian based company may cause redundancy and problems in operation support services. As a result, the redundancy can lead to an increase in the operation costs if the problem is not fixed and this is likely to affect the company. If the problem not fix, explain why it will affect the company. Of notable concern is the factor that there are also competitors in the food and beverage industry where Lion operates and Heineken is the greatest competitor. In order to address the problem raised above, the initiative change is primarily concerned with reviewing the computer system used by the organisations before and after the merger to establish the changes required to turn around the fortunes of the organisation. In t his case, it is proposed that when solving this problem, a business intelligence Platform (real time) can be used to reduce the operational costs after the merger so as to improve the organisation’s productivity in order to gain a competitive advantage over the other rival competitors in the same industry. BIP is a computer based support system used in the decision making process and is based on factual data. According to Gartner (2007), BIP is comprised of mainly three categories namely information delivery (workflow and collaboration) as well as analysis. All information about the operations of the organisation is gathered and computed in detail where it is established if there is any area that may need change to ensure effective operation of the organisation. However, these two organisations have been using different systems where the BIP model was alien to Lion Nathan before the merger. The issues raised above are very important and they are likely to affect the company i f change is not done given that before the major, these two companies used different BI platforms which can pose a challenge to the merged company. In order to analyse the current performance of Lion, it will be imperative to carry out a financial analysis of the company in order to draw a comparison with its previous performance levels. Analysis of the current situation Lion is a company which operates in the food and beverages sector in Australia and it is a public company with various shareholders. The company is listed on the Australian stock exchange and all the data in the financial statements from 2009 to 2010 is quoted in Australian dollars. All the data used in the financial analysis for the company below has been retrieved from the company’s official website (http://www.lionco.com/2011/02/10/lion-nathan-national-foods-fy10-result/, 2010/11). The analysis of the organisation is mainly based on the following three important aspects namely expenses, revenue, net profit as well as return on investment for the three year period under survey. The financial analy