Powerade marketing Essay

SWOT ANALYSIS Strength: Widely Distributed Loyal Customers Drink Technology Helps Distinguish Powerade Athletic Endorsements Strong Brand Name – Powerade Weaknesses: Online Marketing and Presence of Powerade. Opportunities: Product and Market Expansion. Flavor and Drink Innovation. Threats: Potential price wars could hurt the athletic drink market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the sports drink market. These Gatorade products include traditional Gatorade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor Gatorade All Star, Gatorade Ice, Gatorade Extreme, and Gatorade Endurance Formula. The combined sales for these Gatorade products were $2.1 billion for the 52 weeks ending June 12, 2005. In this time period Gatorade has seen a 0.1% increase in its market share. Gatorade has sponsorship deals with the National Football League National Basketball Association, Major League Baseball, Major League Soccer. It also has a long history, being the first sports drink on the market when it was introduced in1965. More recently Gatorade has extended their product line to include Propel Fitness Water, which competes with Powerade option.  Both Gatorade and Powerade come in a wide variety of flavors and the two brand share comparable in price. Also, both are primarily sold in plastic bottles, but also offer a powder form. See Appendix A for a side-by-side comparison of the nutritional features of Powerade and Gatorade. Other competitors of powerade include all sport, Protein Ice and various other sports drinks. These products only make up 1% of the market. Various bottled water brands pose competition to powerade Option. The bottled water industry was a $9.1 billion dollar industry (domestic) in 2004 – a substantially larger market than sports drinks. Client Analysis The sports drinks market has been expanding in recent years. Ten years ago, sports drinks were typically consumed by serious athletes and body builders. The target market now includes people ranging in age from their teenage years to the 40s who have an interest in sports. Note that these people do not necessarily play sports regularly. There are three common occasions for consumption of sports drinks: after sports activity, for breakfast, and â€Å"on-the-go.† As a result, companies are reducing their focus on sports in order to accommodate these consumption patterns Sports drinks are generally viewed as a masculine product. The male to female ratio of the market is 4 to 1. Clearly males are targeted over females in this market, but data show that females also purchase the product regularly. Objectives: In recent years, powerade has lost revenue. Not because of fierce competition against Gatorade in the sports drink industry, but against enhanced water products like Vitamin Water, Smartwater. So powerade would like to gain consumers focus by reinvigorating the brand and generating buzz. Strategy: Reach more customers by broadening its demographics from athletes to any active consumer. Tactic: Refreshing and contemporizing the brand by renaming and repackaging its drinks. So bottles are now featuring a bigger size with the name powerade appearing almost in fine print. And powerade is embarking the boat of enhanced beverages. Strategies and Positioning Introduction Powerade is an energetic drink made by the Coca-Cola company. Its market is focused mainly in the sport world, because of the energy and mineral salts that it gives to supply the expensed ones during the exercise. Powerade entered the market in 1992. A market dominated mainly by Gatorade because of the lack of competitors in the market. As it is well known Coca-cola and Pepsi are main competitors in their market; well Powerade anda Gatorade are their sport products respectively. Because of the lack of competitors in this market, and the total dominance of Gatorade, Coca-cola Co. Decided to enter de market although they were in clear disadvantage. The first year that Powerade was in the market, it made a good hit to Gatorade, at least 10% of the sales, and this was because Pepsi Co was seeing Gatorade as a drink to have at home, just a beberage. Powerade entered as a sports man drink, that’s why it commenced to fight in this market. With a new competitor in the market, well, the only competitor in the market at the moment, and it wasn ´t no other that the worst enemy o Pepsi Co. , Coca-cola, the companay decided to commence a battle in marketing that still today is having place in our markets. Innovations and New Products The Gatorade commenced its battle by projecting its product in every place relationed with the product, as gyms, football fields, etc. But it was Coke Co. The one who took the initiative in this place, by entering the market after convincing various figures of sport to promote Powerade. Pepsi got new ideas! It had to get to a wider market an no only as a healthy drink that moms could give to their children. It decided to enter more strongly in the sport market, then it launched a series of products to improve in the sport, like energy bars, more energetic drink, even a gel, that Olympic sportsmen use. Anyway it wasn’t new to Coke Co these strategies and they had new ways of enter this market and fight for the triumph too. Powerade also got energy bars, or drinks, and even gels, like Gatorade did, but Coke Co had a new product to fight the competence; Powerade zero, a drink with zero calories and zero sugars, made as a diet drink, so it entered no only the market of sport more deeply with this product; it also opened a great market to whit no fat drinks! And there are a lot of people that want to lose weight with few or no sport; this drink definitively would be perfect for those users. Gatorade counter attacked making publicity and saying that an energy drinks, needs calories to supply the ones that you burn during exercise. Coke co was ready for that, and they argued that what you really needed during sport was just a drink to supply the mineral salts that you need, and with a good flavors; they got the help of some science studies to support their argument, and it just made Powerade to gain more sales, and then steel them from Gatorade. But battle wasn’t won yet, and Powerade knows that. So they commenced a marketing campaign with famous basket and football stars to publicities its product, also they launched new flavors. And in a battle that it seems that everything its worthy, Coca Cola Co had just hired the ex-executive manager of science and sports of Gatorade. Obviously a great heat to Pepsi Co and even more if Coke co hired him in the R+D department, what would make a great amount of sales for Powerade and lot less for Gatorade. And the impact was visible early. In 2010 Powerade’s sales raised to a 32% of the market in the third trimester, having in account that in 1990 the drink was launched at it got less than a 10%. Great hit to Gatorade, but it was owning the market yet. With more than 60% of the sales Gatorade is clearly the leader, but more and more, year by  year, Powerade gets more buyers than Gatorade. Conclusion Coca-Cola co entered a market where it has clear disadvantage, sport world drinks, with Powerade, and they had no more than a 10% of the sales in the market that was clearly governed by Coke’s main rival; Pepsi Co and its Gatorade with at least 80% of the sales in the market of energy drinks. But Powerade had a great future and they where ready to open at. After Powerade got the dominium of some great and famous athletes both competitors began a marketing battle by promoting their products in sport places. And Gatorade seeing the danger of this new competitor soon opened more strategies like new products. But Powerade strategies weren’t over yet and they launched new products to the market and opened a making it wider like the same products of even a diet drink. It is obvious that both companies have great marketing strategies, but in my opinion Powerade has the lead in that way, because year by year they are getting more sales and users from Gatorade. Not going too far, I began consuming Gatorade, but now a days when I do some sport, I use Powerade. Its benefits feel better than Gatorade ones. Product Powerade is an isotonic beverage/sports drink manufactured by â€Å"The Coca-Cola Company†; it was first introduced to the market in the year 1988 and later released nationally on the United States on the year 1992. Powerade’s primary competitor is Gatorade, which is manufactured by PepsiCo’s (Coca-Cola’s main competitor). By June 2007, Powerade reached a 13.4% of the market in its category, Gatorade being the leader of the market with an 84.2%. Ingredients Powerade is composed by water, high fructose corn syrup, salt, potassium citrate, phenylalanine, sucralose, sodium citrate, malic acid, potassium phosphate, vitamin B6, and vitamin B2. Flavors This product stands out by the numerous types of flavors it offers; currently there are eight types of flavors: Orange, Mountain Berry Blast (originally Mountain Blast), Fruit Punch, Grape, Lemon Lime, Sour Melon (originally Green Squall), White Cherry (originally Arctic Shatter), and Strawberry Lemonade. Apart from this, there are six flavors of Powerade zero, the zero calorie version of the product, this are: Mixed Berry, Grape, Lemon Lime, Orange, Fruit Punch and Strawberry. Sponsorship Powerade is the official sports drink of teams like Wallabies, New Zealand’s All Blacks, River Plate from Argentina, the Australian Football League, O’Higgins F.C, Argentina’s national football team, Mexico’s national football team, the PGA Tour, Nascar, and the United States Olympic team. Apart from this, Rogelio Funes Mori from River Plate, Lebron James from the Miami Heat, and Wayne Rooney from Manchester United, are the three main sportsman sponsored by Powerade. Product life cycle The Product life cycle consist of four stages starting from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is not popular and can’t really make a lot of profit. Its marketing cost may be high in order to test a market and set up a distribution channel. At the growth stage, the product start making a profit, the sales increase rapidly with some cost on marketing especially brand building. Competitors enter the market, often in large number depending on how attractive the market is. When a profit starts to decline, it’s the sign of ‘Maturity stage’. Powerade was originally elaborated for athletes. Originally it had to be reformulated because of its bad taste and because of ingredients problems. The new formula offered better nutritional values, and this led to Powerade being consumed as a common drink. Because of this, in its growth stage Powerade started releasing different types of drinks for athletes, with the objective of hydrating them. Powerade has tried to create more new products  than Gatorade and the other competition, but this task is not easy since Gatorade products are more demanded. As sales decline, the firm has several options like maintaining the product, possibly rejuvenating it by adding new features and finding new uses; harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment, or discontinuing the product. In Powerade’s case, it will continue offering its products, with the confident of continue growing and not to decline, and also changing features, like a new bottle which projects a new and fresh image. Brand equity As a Performance Partner of the ‘All Blacks’, Powerade has recorded some exceptional scores of late, having seen volume sales of its 750ml bottles grow by 22.9% in supermarkets across New Zealand since 2009, confirming its status as the countries number one selling sports drink. Ahead of the launch of its latest campaign, the challenge therefore facing Powerade was to grow its brand further than the 80% market share that it currently already occupies. Equipped with the insight that Powerade was only being drunk on game days by consumers in New Zealand, the brand wanted to become an integral part of daily training routines, and utilized its sponsorship of the Rugby team to achieve this through the launch of a multi-touch point campaign launched in late June that aimed to heighten anticipation ahead of the Rugby World Cup in September. This was Powerade’s ‘Black’, which hit the supermarkets across New Zealand creating impact and patriotism among fans in what was a crucial year in the history of the nation from a Rugby perspective. Adding weight to the campaign was the launch of a TVC, ‘Train Like You’re In The Game’, that highlighted how the hard work on the training ground is replicated in a match situation, creating a direct link between high performance and the abilities of Powerade to facilitate this by hydrating the body. Online activation saw the launch of a Powerade New Zealand Facebook page, where training tips and behind the scenes footage of the New Zealand Rugby team could be accessed, providing an insight into the lives of elite athletes by posing the question to members of the New Zealand Rugby Team, â€Å"what makes an ‘All Black’?† The Powerade NZ website took this idea to a new level, featuring tips and advice from NZ Rugby strength and conditioning coach, Dr. Nic Gill, and provided a ‘hydration calculator’ tool that aggregated the amount of fluid lost from the body through sweat during exercise. In addition, various training drills were shared by Dr. Gill targeted at improving endurance, speed, performance and strength whilst details of the ‘Powerade Challenge’ were also provided. In order for consumers to test their fitness levels against those of the All Blacks players, Powerade also launched the ‘Powerade Challenge’ in July, creating a running course located on the Auckland waterfront integrated with RFID technology so that runners could track their times. Participants could register online to receive their free personalized Radio Frequency Identification (RFID) bracelet, which could be activated by placing it on unique Powerade vending machines located a various distances around the running route. All results were uploaded to the brand’s website. The integrated push from Powerade highlights the desire of the brand to cement its status as the number one selling sports drink in New Zealand, building equity in the process and showcasing its innovative technologies during the Rugby World Cup, a time where the sport (already massive in the country) is at the forefront of consumers minds. PRICE In order to talk about the Price, inside the Marketing Mix of POWERADE. To introduce this part of the presentation, what we can say is that ‘Price’ as one of the elements that gives a real benefit to the company, needs to be studied, in order to know why companies put a determined price to the product. And, as we are going to see now, the price will vary, depending on the country it’s sold and the GDP of the country. AMERICA In the table above what we can see are the values of the POWERADE and GATORADE (its major competitor in the whole market of the energetic beverages) North America: In Canada, price of Powerade is less than Gatorade, as it is usual due to Powerade (normally) sells its product at a lower price than its major competitor (Gatorade). In the USA, price of Powerade acts in the same way than Canada, lower price than Gatorade. In this case the GDP of Canada and USA is not a great factor, in order to evaluate the price the product. Central America: In Mexico, price of Powerade is much lower than in North America, but is a little greater in comparison with Gatorade. Here we can appreciate, that the GDP of Mexico is less, so price of both products is lower. South America: In Brazil, we can see that price of Powerade is quite bigger than in the USA, even with a lower GDP, in this case, the main reason could be that, Powerade demand is not so big, in order to decrease the price, or another reason, could be that, Gatorade has a greater Market Share. So, it could explain why the difference between both products is relatively big. In Argentina, we can see a greater difference between both products, and here, is clear that marketing strategy of Powerade, which is ‘to offer same product, but a lower price’, is done. Other thing that we can see about price, if we compare it with USA, it’s clear that Powerade is more expensive. EUROPE POWERADE (500 ML) $ POWERADE $ GATORADE $GDP EUROPE UK 1,33 1,42 35.500 FRANCE 2,08 2,51 34.569 GERMANY 1,58 1,83 37.900 ITALY 1,64 2,34 31.264 SPAIN 1,22 1,41 31.500 Studying the price of Powerade in Europe, we can say that: the variety of prices doesn’t vary between countries. The main reason could be that European countries analyzed are inside the European Union, and the difference of prices doesn’t vary between them. Only remark France, where the prices of Powerade (and Gatorade) are quite bigger than the rest, even comparing them with Germany, where the GDP is higher. ASIA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP ASIA CHINA 1,26 1,6 8400 JAPAN 2,81 3,25 35280 SOUTH KOREA 1,26 1,89 33100 In the box above, we can appreciate that in Asia, the variation of GDP is very high, and wide, due to the wealth of the nations studied. The main thing remarkable is that in Japan, the price of Powerade is quite high than in China or South Korea, the main reason, it’s because the wealth of Japan is high than the rest of the Asian countries. AFRICA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP AFRICA MOROCCO 0,9 1,145 5252 EGYPT 0,95 1,12 6180 SOUTH AFRICA 1,093 1,35 10890 Here in Africa, what we can appreciate is that the prices of Powerade (and Gatorade) don’t vary with other developed countries. One thing remarkable is that Powerade costs more in South Africa than Morocco or Egypt, maybe because the GDP of this country is higher than the others compared. OCEANIA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP OCEANIA AUSTRALIA 2,25 2,79 40820 NEW ZEALAND 3,56 2,76 29535 Analyzing the prices in Oceania, we can appreciate that there is a big difference between the prices of this continent and the rest of the world. Bottles of 500 ml, of Powerade, are more expensive than in other countries outside Australia or New Zealand. One reason could be because of the distance between this countries and Asia,  so, the production cost could be higher. Other reason could be because of the GDP, if we see, its high comparing it with the media of GDP, and between Australia and New Zealand the difference is clearly defined. In New Zealand is much more expensive to buy a bottle of Powerade than in Australia. BUT, if you buy a bottle of Gatorade is cheaper than a bottle of Powerade, this could because the demand of Gatorade is higher than Powerade, so the company decided to reduce its price, in order to maintain the consumption. Natural disasters in Australia Natural disasters are events that occur naturally such as earthquakes, cyclones, Storms, and floods. These kinds of disasters can cause significant physical damage, interruption of business services and personal injury/loss of life. Due to the effects of global warming and consequential climate change the rate of natural disasters in Australia is increasing day by day. I myself have faced such kind of natural disaster in Pakistan in the year 2012 which was a flood. So I can relate and describe how painful and how bad economically these disasters can be; destroying each and everything coming in its way. There are two types of economic impacts due to natural disasters: 1. Direct Economic impact. This includes lifelines such as water, sanitation system, gas, electricity, telecommunication and transportation which are vulnerable to all types of natural disasters which are included in public infrastructure and community facilities. Other than this business enterprise, households & residents are also part of direct impact. 2. Indirect economic impact. Indirect economic impact includes disruption and clean up. These impacts are incurred due to consequence of the disaster. Australia has always been facing these kinds of disasters which made a huge loss for Australia and a lot of time and money was spent to bring Australia back in its kind of original form. If we go through the history of Australia  we can read that from the year 1967 till 1999 there have been 265 such disasters costing more than $10 million dollars each. The total cost of most disasters is ranging from $10 to $50 million which is a huge amount. Among the entire disasters, floods were most common and most costly. Floods have always been on number one causing destruction on a high level, contributing $10.4 billion or 29 percent to the total cost followed by Storms and Cyclones making 26 and 24 percent of the total cost. The bushfire crisis in Victoria is Australia’s worst-ever bushfire disaster. It’s also Australia’s worst natural disaster in 110 years which so far has claimed 131 lives. If we analyze the currently available data then we come up with a statement that total cost of natural disasters in Australia between the years 1967 and 1999 is approximately $36.4 billion, which is easy to say and hard to believe. If we integrate deaths and injuries into this data then the total cost increases to $37.8 billion or approximately $85 per person compared to prices in 1999. This estimation brings to an average annual total cost of natural disasters to $1.14 billion since 1967 or $1.17 since 1980 and $1.51 billion prices are subjected to year 1999. An organization called â€Å"The Natural disaster Relief and Recover Arrangements (NDRRA) is an organization that provides Commonwealth and States which share costs in rebuilding the assets of states that are damaged by the natural disaster. By which the states are able to get a little part of the total cost from the Common wealth used in reconstructing state government assets. Every state in Australia has some self-insurance or some form of managed fund which helps in insuring states assets. It is recommended by many that the formula used under â€Å"The Natural Disaster Relief and Recovery Arrangements† should be changed to expenditure method before the State or Territory gets any insurance recovery. Natural disasters cause so much heavy burden on the economy of Australia that at some stage it becomes so hard for the government to deal with the outcomes of that disaster. There are many ways which can help the government getting over these disasters and make plans or organizations which can work  on these disasters as these disasters are unavoidable part of Australia. Nothing much can be done besides what has always done on such events. Below are some ways that can help. Low interest concessional loans should be given on large scale by the government to companies. Series of loan repayment should be increased to as maximum as possible. Flood premium discount should be given for existing homes but not for new homes. Every year some part of the Gross Domestic Product should be saved a side. Emergency relief assistance and emergency re-establishment assistance should be increased. Provide a carrier that has good reputation in claiming service. 1. Neil Gentle, Sharyn Kierce, Alistair Nitz, 2001 â€Å"Economic cost of natural disaster in Australia† Retrieved from â€Å"https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDAQFjAA&url=http%3A%2F%2Fwww.em.gov.au%2FDocuments%2FEconomic_costs_of_natural_disasters_in_Australia.pdf&ei=XO17UdX2FcaiigeT1oCYCQ&usg=AFQjCNE89LiWzBdi_zr3hvixQdXzkLYLBA&sig2=bVIuhvxRuq8ZUmgV1h7sYg&bvm=bv.45645796,d.dGI† on 18th April 2013. 2. Emergency Management Australia, 2002 â€Å"Economic and Financial aspects of Disaster Recovery† Retrieved from https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CDUQFjAB&url=http%3A%2F%2Fwww.em.gov.au%2FDocuments%2FManual28-EconomicandFinancialAspectsofDisasterRecovery.pdf&ei=XO17UdX2FcaiigeT1oCYCQ&usg=AFQjCNGgKyl9WZm6lEw4LUhncbrFlzf7zA&sig2=4zfhYHeYKdlqn4qrM5cFaA&bvm=bv.45645796,d.dGI on April 19, 2013. 3. Bureau of Transport Economics Report 103, 2001 â€Å"Economic costs of natural disasters in Australia† Retrieved from http://www.bitre.gov.au/publications/2001/files/report_103.pdf on April 21, 2013. 4. John Trowbridge, Jim Minto, John Berrill, September 2001 â€Å"Natural disaster insurance review,†

How Athens Played a Significant Role in Greek History

How Athens Played a Significant Role in Greek History Chapter I. The Physical Setting of Athens 1. The Importance of Athens in Greek History To three ancient nations the men of the twentieth century owe an incalculable debt. To the Jews we owe most of our notions of religion; to the Romans we owe traditions and examples in law, administration, and the general management of human affairs which still keep their influence and value; and finally, to the Greeks we owe nearly all our ideas as to the fundamentals of art, literature, and philosophy, in fact, of almost the whole of our intellectual life. These Greeks, however, our histories promptly teach us, did not form a single unified nation. They lived in many city-states of more or less importance, and some of the largest of these contributed very little directly to our civilization. Sparta, for example, has left us some noble lessons in simple living and devoted patriotism, but hardly a single great poet, and certainly never a philosopher or sculptor. When we examine closely, we see that the civilized life of Greece, during the centuries when she was accomplishing the most, was peculiarly centered at Athens. Without Athens, Greek history would lose three quarters of its significance, and modern life and thought would become infinitely the poorer. 2. Why the Social Life of Athens Is So Significant Because, then, the contributions of Athens to our own life are so important, because they touch (as a Greek would say) upon almost every side of the true, the beautiful, and the good, it is obvious that the outward conditions under which this Athenian genius developed deserve our respectful attention. For assuredly such personages as Sophocles, Plato, and Phidias were not isolated creatures, who developed their genius apart from, or in spite of, the life about them, but rather were the ripe products of a society, which in its excellences and weaknesses presents some of the most interesting pictures and examples in the world. To understand the Athenian civilization and genius it is not enough to know the outward history of the times, the wars, the laws, and the lawmakers. We must see Athens as the average man saw it and lived in it from day to day, and THEN perhaps we can partially understand how it was that during the brief but wonderful era of Athenian freedom and prosperity[*], Ath ens was able to produce so many men of commanding genius as to win for her a place in the history of civilization which she can never lose. [*]That era may be assumed to begin with the battle of Marathon (490 B.C.), and it certainly ended in 322 B.C., when Athens passed decisively under the power of Macedonia; although since the battle of Chaeroneia (338 B.C.) she had done little more than keep her liberty on sufferance.

Matching up Nicknames With Given Names

Matching up Nicknames With Given Names It can be hard enough to find great-grandma Jenny without having to figure out if she could also be Jane, Janet, Jeanette, Jennett, Jennifer, or Virginia. But it is common in many genealogical records, especially more informal records such as census records and obituaries, to find your ancestors listed under names you might not expect. In many cases, these names may have been the nicknames that they were known by to their family, friends and business associates - no different for our ancestors than it is today. List of Nicknames for First Names Nicknames can sometimes be difficult to catch, however. Kim as a nickname for Kimberly is fairly straightforward, but Polly as a nickname for Mary and Peggy as a nickname for Margaret have tripped up many researchers. Sometimes nicknames were formed by adding a y or ey to the end of a name or part of a name - i.e. Johnny for John or Penny for Penelope. Other times the name was shortened in some manner - i.e. Kate for Katherine. But sometimes it is just a matter of knowing which nicknames were commonly used in a particular time and  place. Thats why it is important, as a genealogist, to familiarize yourself with commonly used nicknames and their corresponding given names. Do not forget, however, that what appears to be a nickname isnt always. Many nicknames became so popular that they later came to be bestowed as given names. My fathers name is Larry - which is  not  short for Lawrence as many might assume. And my great-grandmother really was baptized as Effie, not Euphemia or Evelyn. Scroll down to explore this list of common nicknames associated with popular given names to determine the various ways in which your ancestor might appear in genealogical records. These are just some of the most common possible given name/nickname variations, but certainly not all. While researching, keep in mind that the same nickname might be associated with different given names, and the same individual might show up with different nicknames in different records. Nickames Given Names Bell, Bella, Belle Arabelle, Anabelle, Belinda, Elizabeth, Isabel, Isabella, Mirabel, Rosabel Belle Mabel, Sybil Bess, Bessie, Bessy, Beth, Bette, Bettie, Bettie, Betsy, Betsey, Bitsy Elizabeth, Elisabeth Bird, Birdie Alberta, Albertine, Roberta Bob, Bobby Robert Bobbi, Bobbie Roberta Boots Bertha Bridey, Brie Bridget Carrie, Carry Caroline, Carolina, Charlotte Cindy, Cindie Cynthia, Cinthia, Lucinda Daisy Margaret Dan, Danny Daniel, Sheridan Dee Audrey, Deanne, Deanna, Denise Delia Adelia, Adele, Cordelia Dell, Della, Delly Adelaide, Adela, Cordelia, Deliverance, Delores Dick Richard Dobbin, Dobby, Dob Robert Dode, Dody Dorothy, Theodore Dora Dorothy, Eudora, Theodora Dot, Dotty, Dottie Dorothy Ed, Eddie, Eddy Edgar, Edmund, Edward, Edwin, Edwina Effie, Effy Euphemia, Evelyn Eliza Elizabeth, Elisabeth Ella, Ellie Eleanor, Elenora Erma Emaline, Emily Fannie, Fanny Frances Frankie Frances (female), Francis (male), Franklin Genie Eugenia Ginger, Ginny Virginia Greta Margaret, Margaretha Hal Harold, Henry Hank, Harry Henry Hattie Harriet, Harriett Hettie Esther, Henrietta, Hester Jack John Jamie James, Jameson Jenny Jane, Janet, Jeanette, Jennett, Virginia Jim, Jimmy James Jock, Johnnie, Johnny John Kate, Katy, Katie, Kay, Kit, Kitty, Kittie Katherine Lena Angelina, Caroline, Helena, Magdalena, Paulina, Selena, etc. Lisa, Lise, Liz, Lizzie Elizabeth, Elisabeth Lucy Lucinda Madge, Maggie, Midge Margaret Mamie Mary Marty, Martie, Mattie Martha May Mary Meg, Megan Margaret Millie, Milly Amelia, Mildred Moll, Mollie, Molly Mary Nell, Nellie, Nelly Eleanor, Elenora, Ellen, Helen, Helena Nora Eleanor, Elenora, Honora, Honoria Ollie Olive, Olivia, Oliver Pat, Patsy, Patty, Pattie Martha, Matilda, Patricia, Patience Peg, Peggy Margaret Penny Penelope Polly, Pollie Mary, Paula Rich, Richy, Rick Richard Rob, Robbie, Robby Robert (male), Roberta (female) Robin Robert, Roberta Ron Aaron, Ronald Ronnie Aaron, Ronald, Veronica Sadie, Sally, Sallie Sarah Sam, Sammy, Sammie Samuel, Samson, Samantha Sukie, Suchie, Suchy Susan, Susanna, Susannah Tad Theodore Ted, Teddy Edward, Theodore Terry, Tess, Tessie, Tessa, Tracy Theresa, Teresa Theo Theodore Tilly Temperance Tillie Matilda, Mathilda Tina Christina Trina Catherine, Katherine Virgie Virginia Winnie Winefred, Winifred

Marketing Mix for U.S.A car market Chery Cars China Essay - 14

Marketing Mix for U.S.A car market Chery Cars China - Essay Example Venturing into the American market requires a workable strategy that goes in line with the current needs of the customers. This means that the organisation has to conduct a thorough market research that would enable it come up with strategies of conquering the market. Lymbersky (29) noted that marketing strategy is all about defining objectives of the way an organisation intends to join a new market and satisfy the customers. Since Chery Cars China is not the first organisation to enter into the American market, it is apparent that there are different things that the organisation needs to look at to decide on the kind of products the American market needs. It would also be critical to understand what other organisations are offering so that the organisation can come up with unique products that would meet the expectations of the customers (Adekola, Abel and Serg). Besides, the customers must be convinced that Chery Cars China has high quality cars that are different from what they are used in the local market. With the American market being flooded with strong automobile companies like general motors and ford, Chery Cars China has to first carryout a market research on the quality of cars manufactured by these companies. This is indispensable in that the organisation will understand the taste of the customers before venturing into the market (Fernandez and Shengjun 2). This would call for a thorough assessment of the weaknesses of the existing companies so that the organisation can take advantage of that ad develops models that would please the customers. For instance, one of the leading strategies employed by the ford company in the US market is provision of quality cars that make its customers loyal. With the increased debate on the need to have eco-friendly cars in the contemporary world, Chery Cars China can take advantage and decide to design

E-Learning Assignment Example | Topics and Well Written Essays - 750 words

E-Learning - Assignment Example According to research, multimedia is the combination of various elements with interactive components (Asian Development Bank 7). These elements can offer the consumer a more stimulating and vibrant web encounter, but like with everything, control is important. However, various multimedia elements need exceptional software development. It is unlawful to use pictures lacking the consent of either the photojournalist or the holder of the pictures. It is thus vital to attain authorization before an image is used for e-learning processes. Line art is the greatest rudimentary growth mass of official examination. It can be employed to develop more multifaceted shapes or to lead the eye of the audience from one location in the composition to another. Vector art element is employed by computers, where images saved take up less computer space. The images kept can effortlessly be inflated without altering the appearance. This, as a result, makes it simple for an e-learning education program to make or edit the image in order to suit the required pictures for learning. In the e-learning setting, interactivity is the communication that takes place between a person and a computer program; it allows the consumers to take part in the process actively instead of being a passive receiver of information. Interactivity is meant to enhance attentiveness, thus improving the learning process. These multimedia elements can be used in various ways in e-learning education program, and they can also be used at any given time depending on the requirements of the given organization. Instructional matters of the multimedia features are that there is deficiency of existing investigation to discourse the serious matters of just how to advance operative multimedia instructional concepts and technology that results into desired learning enactment and gratification. Audio is an element that uses sound to teach the material. Audio can be used as a stand-alone, such as a podcast. Alternatively, it can be used as a supplemental tool, such as providing sound to complement a PowerPoint presentation. The best time to use audio in e-learning is when the majority of learners are auditory. However, it can also be used to supplement text and other visual material. For example, visually a graph can be presented but audio can then explain the graph. The key is to only have it be supplemental, though; as Clark points out, stating the exact same points via sound and text can overload the learner rather than reinforce the material (Kineo, 2013). Audio should also not be used when it is known that learners will not have access to the required technology. One of the biggest technological issues with audio is developing a balance between file size and quality (Vaughan, 2007). It is important to ensure that quality is not compromised and that learners are able to clearly understand the file; however, because different systems, platforms, and users’ computers vary, file sizes need to b e considered in order to ensure that the files are accessible. As Vaughan (2007) points out, the better the quality is, the larger the file will be. Another technological issue involves the balancing of the recording levels; too high and it may be distorted with crackling or other noise, but too low and the sound â€Å"

Uneasiness Due to Less Commanding Novice Physical education teacher Thesis

Uneasiness Due to Less Commanding Novice Physical education teacher - Thesis Example This essay discusses that the experience of the teacher helps the teachers making plans for their lessons keeping in view the characteristics of the class and the attitude of the students. The experienced teacher is able to develop the task for classroom on the basis of their observation of the needs and behaviours of the children but the novice teacher has no or little idea about the attitude and behaviours of the students in the physical education class and their study plans and lessons are mainly based upon the written sources rather than real time observations.After implementing the lesson plans in the first class they have to monitor if there is need of modifying the plans according to the needs of the students. In this situation, the students are not getting refined educational instructions as the teacher has to spend more time on experimenting and testing his lesson plans rather immediately practicing them. The novice teacher often changes their lesson plans and activities on the basis of the class response that causes uneasiness to the students and makes it difficult for the students to easily adjust in the classroom.The decision-making strategies of the novice teacher are also different from the experienced teacher. Unlike the experienced teachers, the novice teacher doesn't have many strategies for managing the students in the class by facilitating their individual performances so the novice teacher mainly focuses upon the interest level of the entire class and make a decision on the basis of the overall interest.

Task Centred Approach And The Crisis Intervention Social Work Essay

Task Centred Approach And The Crisis Intervention Social Work Essay This short study takes up the evaluation and assessment of two social work intervention theories, namely the Task Centred Approach and the Crisis Intervention Method, with special regard to their implications and applications for social work practice. Social workers, in the course of their practice, are often called upon to help people in coping and dealing with different types of difficulties in their lives. Human beings face situations of crisis at one time or the other during their lives (Roberts, 2000, p 11). The crisis theory postulates that the occurrence of crises is normal to life. Such crisis situations can occur suddenly, like family illnesses or a loss of jobs, or be unpredictable, like entering school or growing older (Roberts, 2000, p 11). Individuals attempt to cope with crises with their available mechanisms, but face problems when such mechanisms do not work or when earlier unresolved crises get reactivated. Social workers are often called upon to intervene with individuals and help them in coping with their crises (Roberts, 2000, p 11). The task-centred approach is a progressive and goal-orientated method for social work practice. It constitutes a practice-based approach that is built on research and is being used in a diverse settings and circumstances (Nash, et al, 2005, p 33).  It represents a social work method wherein clients are assisted in carrying out problem reducing tasks within specific time periods. It is structured, problem focused and time-restricted and is being increasingly used in contemporary social service interventions (Nash, et al, 2005, p 33). Crisis intervention is often grouped together with the task centred approach. Malcolm Payne (1991, p 4) sees significant common ground between crises intervention and task centred approaches to social work practice. Both methods focus on problem solving, deal with brief interventions and are related to learning theory. This essay takes up the examination and assessment of these two theories, with especial regard to their communalities, their differences and their relevance for social work practice. Due regard is given to the implications of anti-oppressive practice. 2. Crisis Intervention Theory The crisis theory states that it is important for people to resolve their crises situations and experiences in order to cope with new developments and crises (Aguilera, 1998, p 47). If individuals are unable to resolve their earlier crises, they become more vulnerable to inability to resolve new crises. Individuals who learn new skills to resolve their crises are on the other hand strengthened in coping with future crisis situations (Aguilera, 1998, p 47). Human beings have considerable capacities for handling or dealing with difficult situations. It is only when such difficulties assume significant proportions and people do not have appropriate resources, personal, emotional, social, spiritual or physical, to deal appropriately with stressful circumstances or events that they become involved in crises. Difficult or stressful events do not by themselves result in crisis situations (Aguilera, 1998, p 47). Crises are actually determined by the responses of individuals to specific stres sful circumstances or events and their responses to them. Crises develop only when individuals perceive specific events to be significant and threatening, try to handle such events with their usual coping strategies without success, and are not able to use other alternatives (Aguilera, 1998, p 47). Behavioural and psychological experts perceive crises to be akin to states of psychological disequilibrium. Individuals experiencing crises are likely to experience a range of emotions like feelings of apprehension, anxiety, fear, guilt and helplessness (Nash, et al, 2005, p 37). Other indicators include alterations in eating and sleeping patterns, activity and energy levels and ability to concentrate. People in crises are also commonly known to suffer from depression and withdraw from social intervention (Nash, et al, 2005, p 37). Social work experts argue that whilst the majority of crises run their course or reach some semblance of stability within one or two months, it is necessary for skilled intervention to take place to strengthen the coping mechanisms of individuals. The failure to do so will result in the existence and continuance of crisis associated behaviours, even as the opportunity for change will be forgone (Nash, et al, 2005, p 37). People in crisis often have little by way of solutions and are receptive to external help and assistance (Roberts, 2000, p 19). The provisioning of skilled intervention by social work practitioners during the occurrence of the crises can result in opportunities for individuals experiencing crisis to learn new skills, achieve beneficial behavioural change, and regain stability. Individuals who have been able to successfully cope with crises are strengthened by such experiences and can use their skills in future times of difficulty (Roberts, 2000, p 19). Crisis intervention is essentially a professional response that is limited in terms of time and is used to assist individuals, families, and groups (Hepworth, et al, 2002, p 83). Social workers aim to assess the openness of individuals experiencing crises to learning of new skills and mechanisms for coping. They also help individuals in reducing their feelings of helplessness, isolation, and distress and use social resources to help in restoring individuals to their prior functional levels, as soon as practically possible (Hepworth, et al, 2002, p 83). Such social work intervention is done through listening, validation, acceptance, normalisation, reassurance, education, advocacy and brokering resources (Nash, et al, 2005, p 38). Crisis intervention can be specifically segregated into 7 stages, namely (a) establishment of communication and development of feelings with individuals that circumstances can become better, (b) assessment of situation, (c) exploration of available strengths and resources, (d) goal setting with the use of such strengths and resources, (e) implementation of plan, teaching of new skills and mobilisation of other support if required, (f) evaluation and adjustment of the plan and (g) follow up and termination of relationship (Hepworth, et al, 2002, p 83). It is important for social workers to be skilled in crisis intervention because of the constant demand upon them for helping people in crisis situations (Roberts, 2000, p 19). Social workers are liable to encounter clients with diverse needs, which may in turn require research, strategic planning and the providing of individualised person centred support (Roberts, 2000, p 19). The nature of crisis intervention work also calls for confidentiality and emotional separation in order to deliver services in a professional manner (Roberts, 2000, p 19). 3. Task Centred Approach The task centred approach emerged in response to the slow and inadequate results that were being achieved through traditional casework methods (Reid, 1997, p 134). Traditional casework methods in social work were felt to be of limited use because of their resource intensive nature, their lack of focus, and their ambiguous outcomes, which were difficult to assess and quantify (Reid, 1997, p 134). Reid and Shyne engaged in extensive study in the late 1960s to explore alternate approaches to casework and developed the task centred approach for social work practice, which called for limited but intensely focused intervention periods. The approach was essentially client oriented and required the social worker to act as a facilitator (Reid, 1997, p 134). With the task centred approach helping clients to improve their difficulties quickly, the process was soon adopted for replication and development in the United Kingdom (Reid, 1997, p 134). Studies on the task centred approach revealed that unfocused help, as was provided by the psycho-social approach and the case study method, over long periods, resulted in reduction of hope and self confidence on the part of the client (Nash, et al, 2005, p 42). It also resulted in negative dependency and unnecessary attachments to specific organisations or particular social workers (Nash, et al, 2005, p 42). It was also seen that the setting of time limits for achievement of specific outcomes helped in building expectations of the possibility of rapid change and enhanced participant energy and motivation (Nash, et al, 2005, p 42). Whilst the task centred approach proved to be practically beneficial for clients and also served, reduce and optimise utilisation of limited social work resources, it also facilitated a shift towards the person centred approach, the negation of the assumption of the professional being the only source of expertise, and helped in achievement of greater empowerment and reduction of oppression (Naleppa Reid, 1998, p 63). The task centred approach calls for attention to be paid to social and external issues that affect individuals rather than on perceiving individuals and their psychological histories to be the main cause of their difficulties (Naleppa Reid, 1998, p 63). The task centred approach involves a structured method wherein the social worker firstly assists the service user in articulating the problems in the ways perceived by service users (Hepworth, et al, 2002, p 87). The social workers subsequently helps the service user to detail and breakdown the problems, taking care to redefine them wherever necessary and helping the service user to locate important areas for action (Hepworth, et al, 2002, p 87). The social worker finally motivates the service user to categorise and prioritise his or her individual problem in line with his or her perceptions (Naleppa Reid, 1998, p 63). The social worker and service user thereafter work in partnership to (a) specify and identify outcomes, (b) agree to contracts and (c) review and assess progress. Social workers who use the task centred approach should be able to positively engage service users and instil trust and confidence (Hepworth, et al, 2002, p 87). Commonalities in Task Centred and Crisis Intervention Approaches Task centred approaches and crisis intervention methods appear to merge well in both theory and practice (Watson, et al, 2002, p 96). Social work research indicates that the use of these methods have proved to be effective with a wide range of clients. Both theories emerged in response to the apparently ineffective outcomes of case work approaches that were grounded in psychodynamic theory (Watson, et al, 2002, p 96). Both methods additionally focus on brief and short term interventions. They are connected to learning theory and based upon problem solving ideas (Watson, et al, 2002, p 96). Both these approaches call upon social workers to engage in participative and joint activity with service users, first to assess and analyse problems and their causes and then take action to deal with such problems (Sandoval, 2002, p 63). The application of these methods thus calls for the use of the person centred theory, the need to place the service user at the centre of the issue and the urgency of viewing the issue from his or her perspective (Sandoval, 2002, p 63). Social workers need to be very good listeners in order to be able to locate the real issues that are troubling service users and thereafter be able to help them with measures to tackle their difficulties (Sandoval, 2002, p 63). Like other social work methods, the task centred approach does have its limitations. It is in the first instance predicated upon the rationality of service users and their willingness to work with social workers (Nash, et al, 2005, p 53). It is also difficult to apply it without appropriate agency support. Despite such limitations the two approaches continue to be very useful, especially because of their instrumentality in increasing empowerment and their integral anti-oppressive approach (Nash, et al, 2005, p 53). The methods increase the abilities of service users through the inculcation of new skills and allow them to deal, not just with their current situations but with future circumstances of difficulty and oppression (Nash, et al, 2005, p 53). Conclusions Social work practice is influenced by many factors that require the taking account of the perspectives of service users, social workers, agencies and society. The approach of individual workers is bound to be influenced by numerous factors that can leave them confused and looking for guidance in their task of assisting service users in difficulties. The task centred approach and the crisis intervention theory provide useful tools to service users to assess the true conditions of service users, participate with them in structured, time bound and joint resolution of problems and empower them to face and overcome oppression. Social workers do however need to understand the implications of these theories and refrain from labeling their actions in all difficult situations to be task centred or critical intervention in nature. The true understanding of the potential and use of these theories will help them significantly in their practice scenarios.